Why Tiger Woods PR disaster could scare brands off sports stars for good
Another piece, by me, on the Tiger Woods brand disintegration has appeared in Guardian Online’s Media section. It looks at the way that sports endorsement has been shifting away from volatile and risky...
View ArticleKiss and Tell Nation
There’s quite an outpouring of anger in the wake of Melissa Jacobs’ kiss and tell on Lord Triesman – some of it is even being directed at Max Clifford, who is attempting to sail over the affair with...
View ArticleEngland’s World Cup Woes
So Russia have the 2018 World Cup and it’s to go to Qatar in 2022. Anyone trying to suggest that this decision has anything to do with football needs to go away and sit quietly in a dark corner whilst...
View ArticleKetchum PR
Following recent reports into Ketchum PR’s involvement with Russia, we thought we would take a deeper look into how the PR giant works its magic worldwide. This is not the first time that the PR...
View ArticleHyperNormal: PR in a post-truth world
As we gaze on the latest stunt or cracking campaign for a new talking fridge we miss out on the darker side of the industry. Too often PR does not question the larger informational frameworks in which...
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